Are You Ready to Have Your School Stand Out?

Effective marketing is all about controlling your message, ask yourself, is this how I want my school to be in public?

Your Marketing Message focuses on WHAT great and unique activities take place in your school , WHO you help and WHY families should enroll their kids in your school. Use your school purpose to create a powerful marketing message

But there is another kind of message you also have to create for your Charter School. As a matter of fact, it’s at the heart of your school.

I’m talking about your Core Message.

Your core message is the heart and soul of your school, It is the foundation of your school

Your Core Message isn’t WHAT you do, but WHY you do it. What you need to communicate to your parents and prospect families. What do want people to remember your school for… one clear message. Your core message is what creates your school own and unique voice and what really differentiate you from other schools in the neighborhood,

Get through the noise, if you sound like everyone else… you will never stand out, also be authentic. if you try to copy another school in the community of their ideas and what they do,

Why you need a core message

Imagine a bicycle wheel, and steming out from the bicycle wheel is all the ways that you can bring this message out for your school, so technically it is all the things that you do

How to figure  out your core message

1- If you are up on stage and you have 30 seconds to tell your prospect family about your school , and convence them that your school is the best for them, so whatever  tighed corely to your