Are you using Facebook to share your school story?

Do you know that the percentage of Facebook users that visits the site every day is increasing every year so Facebook has always been the number one social media site that have been used by parents to get the school updates.

People prefer Facebook because they appreciate the pictures and videos and really appreciate the ability to share the post to many people at once. so since Facebook is the primary social media that have been used with parents and prospect parents, it is crucial to give our school Facebook page much attention.

Facebook have many benefits such as telling your school story. Every school has a story to tell and it is important to share this unique story not just with your current parents but with prospect parents that visit your Facebook page or any one that visits your website. I have schools that have asked me I am not sure what is my story, what story should I post, and I tell them ” Every day you have a story to tell and share” Share stories about your students, faculty, parents, alumni, events, rewards, school highlights and more…The best part of telling your school story is that no other school has your story. No one has your unique perspective, it is simply your own, no other school went through exactly in the same way your school did! Just remember, the more you post and tell your story, the more real and emotionally compelling your school will be to the reader and viewer….So bring your Charter School to LIFE online through the stories you tell. Your school own unique story can bring you the parents that make them say “YES” This is the school I want to enroll my son/daughter.

Use your story on your school’s about page, in your school blog, in your emails, in various school’s events, in school’s brochures, flyers or any direct mail you’re sending out. Just remember, where ever you go…your story should be go with you.

With Facebook, your success will only be found in your effort how you tell your story. I know it takes time and effort but it is all worth it at the end, and not to mention it is a free marketing tool and an excellent way to make your school stand out in the crowd and people will remember you for being truly different.

Mouna xx