Effective marketing is all about controlling your message, ask yourself, is this how I want my school to be in public?
Your Marketing Message focuses on WHAT great and unique activities take place in your school , WHO you help and WHY families should enroll their kids in your school. Your Marketing message needs to make people feel the answer, just like how skin care products makes women feel great, or how throwing pillows on an old couch transform a room ..etc. So use your academy’s purpose to create a powerful marketing message. When you can start talking about your school in terms of the benefit that it provides to the public , then you will be well on your way to a great marketing message.
one clear message. Your core message is what creates your school own and unique voice and what really differentiate you from other schools in the neighborhood,
Get through the noise, if you sound like everyone else… you will never stand out, also be authentic, believable and natural and bring your brand to life.
Bring your brand to life. Create messages that sound authentic, natural, and believable, and are easy to say and understand.
if you try to copy another school in the community of their ideas and what they do,
HOW TO DEFINE YOUR MESSAGE
The first step is to take a look at your school Mission statement, your vision and goal, your charter contract, school improvement plan , summarize all of these into few points, points that appeal and resonate with the parents and students, these points will be the foundation of your message.
For example: If your goals and mission include:
- Building strong Character Traits,
- Promoting Cultural Diversity
Why you need a core message
Imagine a bicycle wheel, and steming out from the bicycle wheel is all the ways that you can bring this message out for your school, so technically it is all the things that you do
How to figure out your core message
1- If you are up on stage and you have 30 seconds to tell your prospect family about your school , and convence them that your school is the best for them, so whatever tighed corely to your